Knowledge management: understanding users of social networks

Found a fascinating post from Harvard Business Review, ‘Understanding users of social networks‘ from September 2009.  The key figures for me were:

• People most love to look at pictures when using social media
• The biggest usage categories are men looking at women they don’t know (scoping them out presumably!), followed by men looking at women they do know. 
• Women look at other women they know. 
• Overall, women receive two-thirds of all page views.
• 90% of Twitter posts are made by 10% of users
• There are more women on Twitter than men,  both genders tweet at the same rate.
• Early research shows that women say things in tweets whereas men reference other othings (showing that we are the origin of all original thought LMAO!)
• MySpace is a dodo.